Play China
right.
Strategy. Distribution. Execution.
Bawan is a growth partner for foreign brands ready to win in China. We bring local insight, clear strategy, and execution on the ground.
About
An advisory built on relationships and results.
Bawan partners with premium foreign brands to navigate the complexity of the Chinese market. We bring expertise, relationships, and a structured approach.
China rewards those who understand it's dynamics. We've spent years building the knowledge and network that turn foreign brand ambition into concrete, lasting results.
Based between Europe and China, we bridge both markets.
Services
What we do
Market Entry & China Representation
From strategy to first sale. We analyse the market, define your positioning, identify the right entry points, and represent your brand on the ground.
Distribution & Sales
The right channels, the right partners. We build distribution networks designed for premium brands — selective, coherent, and built to protect brand equity as you scale.
Branding & Marketing
Your brand, your DNA, for China. We adapt your positioning for Chinese audiences, preserving what makes you premium while resonating with local sensibilities and market opportunities.
Inside China Commerce
How brands operate and grow in China
A visual overview of the platforms, moments and channels that shape brand performance in China.
RED
Where brands build awareness through KOL content and social proof.
TMALL
Product short-videos, pricing and campaigns drive performance at scale.
TMALL GLOBAL
Entry point for international brands selling into China.
TMALL LIVE
Livestreaming converts traffic into immediate sales.
CRM, private traffic and repeat purchase ecosystem.
MARKET FIT
Adapting product, messaging and timing to the Chinese market.
520 CAMPAIGNS
Leveraging interest commerce to drive spikes.
618 CAMPAIGNS
Major e-commerce event structuring mid-year growth.
DOUBLE 11
The biggest sales event driving yearly performance.
Approach
How we work
We start with the market
Before any recommendation, we gather data. Category dynamics, competitor landscape, consumer behaviour, pricing strategy, regulatory context. China is a mature, fast-moving market. It requires precision.
We build real relationships
Our network is our edge. Distributors, TPs, retailers, platforms, KOLs. We work with the right partners, for your brand category.
We execute with discipline
Strategy without execution is noise. Whats often called “画饼” (huà bǐng) in China: selling a vision without delivering it. We manage the process, hold partners accountable, and track what matters, so your brand operates with precision from day one.
We think long term
China rewards patience. We help you build sustainable presence over quick wins, protecting brand equity and setting the foundation for years of growth.
We measure what drives growth
We analyse performance across the full consumer journey using American marketing frameworks widely used in China like AIPL, FAST and O-5A — mapping how users discover, engage, convert and return. This is how we identify leverage points and turn data into action.
Contact
Interested in working with us?
Tell us about your brand and your ambitions. We'll get back to you shortly.